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Portals exhibit distinct identities, visions and business models, even as the linearity of their presentation recalls broadcast television’s logics. This article takes three examples of media sport portals and examines how they shape the global marketplace for sports rights and the media systems through which live content circulates.
Cricket
Cricket is a bat-and-ball sport that involves two teams of eleven players each, who play on an oval field. The goal is to score runs by hitting the ball and running between wickets, while the other team tries to get them out. The game begins with a coin toss, and the winner decides which team will bat first.
The game has become increasingly popular around the world, with audiences for major matches rivaling those of the most-watched NFL games. In fact, the 2023 World Cup final between England and Sri Lanka drew over 115 million viewers.
Sky Sport is New Zealand’s home of sport and offers every All Blacks and Black Ferns test match, Investec Champions Cup, and DHL Super Rugby Pacific, plus the Gallagher Premiership, Bunnings NPC, and Farah Palmer Cup. In addition, Sky also supports rugby league roadshows throughout Aotearoa. The network has also secured the rights to the HSBC SVNS. The HSBC SVNS is a professional women’s rugby union competition that is held in Europe.
Tennis
No matter if you compete or simply enjoy the game of tennis on TV, watching the world’s best players navigate the yellow ball through the sun-warmed air is a pleasure for all. Whether you’re a die-hard fan or just want to enjoy a game now and then, a subscription to one of these overseas streaming services can make it possible.
Those wanting to watch live tennis in the US can subscribe to ESPN Plus for $70 per month. This service streams a huge amount of content, including ATP tour matches. It also includes a free trial.
Australian fans of the sport can access live coverage through Foxtel, NOW, and Channel 9. However, with the decision to drop beIN Sports from the platform from July 2023, millions of eyeballs will find other ways to follow the sport. That could mean signing up for a dedicated tennis streaming service such as beIN Sports Connect ($150 per year or $15 per month), or even another free streaming service like Vidgo.
Rugby Union
Rugby union is a close-contact team game based on running with an oval ball. It has 15 players on each team and is played on a field with H-shaped goals at both ends.
It is a contested sport and is played globally in dozens of countries. The sport is widely credited to being invented at Rugby School in England in the first half of the 19th century. Legend has it that William Webb Ellis picked up the ball and ran with it during a game of football (soccer) at the school, which led to the development of rugby union.
The sport is governed by World Rugby, which has 133 member Unions. These are divided into six regional associations: Asia Rugby, Europe Rugby, Oceania Rugby, South America Rugby, North America Rugby, and Argentina Rugby. Rugby union differs from rugby league, which is governed by the International Rugby Board (IRB). The IRB separated from the FIRA in 1934 to become an independent governing body.
Netball
Netball is a fast-paced team sport, where two teams of seven players aim to keep or gain possession of the ball and score more goals than their opponents. There are strict rules to protect player safety, and the game requires excellent athleticism and skill.
Players are restricted to specific areas of the court, with each team having a goal shooter, a centre, a wing attack, and a defender. Players cannot dribble or run with the ball, and must pass it within three seconds or lose it. This makes the game faster and more tactical. There are more platforms that you can watch sports and 스포츠중계 is one of them!
Watch every Black Caps and White Ferns match, plus the ANZ Premiership, Constellation Cup, Taini Jamison Trophy, national club league and more on Sky. We also have every ICC Cricket World Cup match and Big Bash cricket from Australia and the West Indies. Plus the Investec Champions Cup and All Blacks test matches from NZ.
